Lynda com Google Website Optimizer Essential Training 英文正式版(Google網站優化工具基礎視頻教學)(DVD一片裝)






軟體簡介:



LyndacomGoogleWebsiteOptimizerEssentialTraining英文正式版(Google網站優化工具基礎視頻教學)(DVD一片裝)








出品公司：Lynda.com
發佈時間：2010-09-16
國家：美國
語言：英語
作者/主講人：DavidBooth
時長：3小時37分
樣片：None

簡介：

語言：英語
網址：http://www.lynda.com/home/TutorialLanding.aspx?lpk4=73635
類別：教程

gnomon@TLF
Lynda.com出品的長達3小時37分的視頻教程中DavidBooth介紹了如何使用google
工具WebsiteOptimizer進行網頁登陸測試和網頁優化。

InGoogleWebsiteOptimizerEssentialTraining,DavidBoothshowshowto
useWebsiteOptimizer,Google'sfreetoolforconversionoptimization.
Conversionoptimization,orlandingpagetesting,istheprocessof
experimentingwithcontentanddesignalternatives,displayingthemto
visitors,andcomparingtheresults,withthegoalofimprovingsite
performanceinregardtomarketing,sales,orotherconversionmetrics.

Thecoursecoverstheoryandbestpractices,aswellasareal-world
implementationofA/Bandmultivariatetesting.Practicaltechniquesfor
identifyingareasforimprovement,estimatingsamplesize,choosingan
experimenttype,designing,launching,andvalidatinganexperiment,and
analyzingWebsiteOptimizerreportsareincluded.

Topicsinclude:

*Understandingconversionsandlandingpagetesting
*Sellingconversiontestingwithinanorganization
*Identifyingpagestotest
*Estimatingsamplesize
*Choosinganexperimenttype
*UnderstandingtheinnerworkingsofWebsiteOptimizer
*Creatingandrunningtests
*Readingandinterpretingreports
*Validatingresultsandrunningfollow-upexperiments
*IntegratingwithGoogleAnalytics